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Commoditisation is a process whereby difference is eroded and competition becomes solely price based. This may not be the sole cause of problems in post secondary education; but it has no doubt become a factor in many of the leading and most developed countries in the world.
Education delivers many intangible, complicated and not easily measured benefits. It is dangerous to over emphasise that which can be measured.
We are aware and are addressing the issues, but not all colleges are.
Another private college goes bust - this time in England.
On the BBC: Private college goes bust ... lecturers' union blamed the "marketisation of education"
Problems in education are however far more complex than that... education is failing to adapt on many fronts.
We are responding (Just this year) - New micro credential learning system, increasing video production (170 videos in 6 months), increased industry engagement, new free automated/interactive careers advice
Educational course design and development in writing sector can be quite varied. Courses may be provided online, via distance learning, through writing schools, in colleges or even in the workplace to help with staff training.
When a staff member knows more about their industry; they will see more ways of undertaking jobs. Unless they have a good attitude though; knowledge might not get used.
In today’s fast changing world, knowledge and attitudes change faster than ever.
If you want the best staff, you need to pay attention to staff selection, motivation and education.