Publishing Home Study Course
Study publishing at home -online open learning
Learn to self publish for e books, web sites, print media or electronic media
Self paced, flexible, with support from highly qualified, expert tutors
The content of each of the ten lessons is as outlined below:
1. The Publishing World
Nature & scope of publishing, types of publishers, how books are published, market research
2. Publishing Procedures & Techniques
Colour or black & white; film or digital imaging, types of printing, alternative ways of doing layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher), comparing types of digital graphic files, printing costs, etc.
Word Processing, Alternative publishing methods: Printing on a Computer Printer; Supplying a "Master" to a commercial printer, or plublishing electronically (eg. Internet or CD)
Software options, use of colour, black and white, use of graphics, putting it together, etc.
5. Illustration: Graphics
Line illustrations, cartoons, photos etc. Freehand work, Computer graphics, etc.
6. Illustration: Photography
Photographic Equipment & Materials; Composition; Development of Photographic Style Portraiture, Posing for Photographs, Planning a Photo Session, Studio Photography, Fault Finding, etc.
Types of Research (Exploratory, Experimental etc), Primary & Secondary Data sources, Planning a survey, Conducting an interview.
8.Marketing in Publishing
Understanding marketing & publicity –what makes a publication succeed or fail, launches, press releases, etc.
9.Publishing: Ethics & The Law
Public attitudes, accuracy of writing, bias, monopolies, media ownership concerns, etc.
Here you actually publish something.
Duration: 100 hours, self paced study
Define the scope and nature of publishing today.
Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
Evaluate different types of illustration for ease and relevance for use in different publishing situations.
Determine photography appropriate for inclusion in a publication.
Determine research required appropriate to the needs of a publication.
Determine a marketing strategy appropriate to the needs of a publication.
Identify the impact of legal and ethical issues on a publisher.
Plan the production and marketing of a publication.
See our Publishing Department -E books from our staff available in our UK and Australian bookshops.
Australia - www.acsbookshop.com U.K. - www.acsebook.com
Should you publish in Print, Electronically or both?
Printed books have dominated the publishing market for centuries; but with the advent of computers and readers; all of this is changing. How much is anyone's guess, but change is likely to continue for some time.
Most publishers contract printers to do the printing and most publishers call for several quotes for each job. Printing costs may be minimal (or non-existent in the case of electronic publications), or can be the most significant expense of the project. The publisher needs to check on delivery time as some overseas printers can take several months to print, bind and ship the final delivery. Quality also varies, and may be a very important factor in deciding on the printer for a full-colour book or magazine.
Desktop publishing has transformed pre-press production, and most publishers use it to electronically produce page proofs that can be edited and proofread before the final publishing. This greatly reduces the amount of work and time involved, since the manuscript itself can be worked on. Changes to the text and specifications can be directly keyed in by the editor and designer, making them more instrumental in pre-press processes than was traditionally the case.
When editing for content and layout, the publisher (editor and designer) will have determined the physical size of the finished product (its width and height) and the number of pages (which will determine its thickness). Decisions have also probably been made on the use of colour, type of illustrations, and font etc. Other factors to be determined before the project can be printed are the kind and quality of paper. All these factors that determine the final nature and cost of the product are called its specifications.
The dimensions of a publication will change according to:
the number of words
the number and size of graphics (photos, drawings, tables)
the size of the text including headings and white space (ie. margins, the space between headings, text and graphics)
the size of the pages
inclusion of prelims (preliminaries or pages preceding the main content) and end matter (pages at the end of the publication, after the body). Book prelims usually include a half-title page, frontispiece (ie. reverse of half-title page), title page, verso page (ie. copyright notice, printer’s imprint, ISBN/ISSN), foreword, list of contents and preface. End matter includes appendices, glossary, bibliography and index.
Specialty books can often be very large (like “coffee table” books), but usually not as long as text books, most having moderate amounts of written text and large, quality illustrations or maps. Alternatively, they might be very short and of small dimensions because of their narrow focus or their aim of highlighting a particular artist’s work, or the features of a particular city. They are often designed to be easily transported in a purse, suitcase or pocket. Poetry books are especially suited to this format.
The decision of what size to make a publication will also depend on impact of the physical size on the reader (for instance, small children prefer larger books), and what size will make the content more appealing and profitable. Small art books might sell if they are fairly inexpensive, but larger art books with large, quality prints will sell at a much higher price. “Coffee table” books are an example of publications where size, content and cost are clearly interrelated: they are generally limited in readership to those with a particular interest in the content and are willing to pay more for the specialist content, and the high quality artwork reproductions and binding.
The other main factor determining size (and in many cases, the main factor) is cost. Publishers are in a business, and their main objective is to make a profit.
While some publishers will produce books that clearly will not be profitable, either to meet demand or stimulate interest and possibly, future sales, all publishers must weigh their preferences in terms of size, style, and content against the costs of production and distribution, and the publication’s money-making potential.