Sneak Peek
COURSE CONTENT
Lesson 1: Presentation, Personality and Communication in Selling
- Personality, Self-Awareness and Attitude
- Types of Shoppers
- Communication, Active Listening and Conversation Selling
- Communicating Confidence
- Trends in Ethical Shopping
Lesson 2: Helping the Product Sell Itself
- Merchandising and Displays
- Signs
- How Customers Pay
- Case Study: Garden Centre Products & Services
Lesson 3: Product Knowledge
- What is Product Knowledge?
- Knowing your competition
- Marketing for Sales Outlets and Retail Businesses
Lesson 4: Selling Made Simple
- Introduction - The selling process
- Steps in Sales
- Using Language to Promote Sales
- Creating Logical Sentences
- Reduce Confusion in Your Sales Approach
Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)
- Introduction
- Timing and Opening a Sale
Lesson 6: ‘Closing a Sale’ (COS)
Lesson 7: The Law and Selling
- Ethics and Selling
- Ethics in Sales
- Guidelines for Ethical Marketing and Selling
Lesson 8: Gaining and Keeping Customers
- Customer Satisfaction
- Promotions
- Measuring Success
