Sales Success

Sneak Peek



Lesson 1: Presentation, Personality and Communication in Selling

  • Personality, Self-Awareness and Attitude
  • Types of Shoppers
  • Communication, Active Listening and Conversation Selling
  • Communicating Confidence
  • Trends in Ethical Shopping


Lesson 2: Helping the Product Sell Itself

  • Merchandising and Displays
  • Signs
  • How Customers Pay
  • Case Study: Garden Centre Products & Services


Lesson 3: Product Knowledge

  • What is Product Knowledge?
  • Knowing your competition
  • Marketing for Sales Outlets and Retail Businesses


Lesson 4: Selling Made Simple

  • Introduction - The selling process
  • Steps in Sales
  • Using Language to Promote Sales
  • Creating Logical Sentences
  • Reduce Confusion in Your Sales Approach


Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)

  • Introduction
  • Timing and Opening a Sale


Lesson 6: ‘Closing a Sale’ (COS)

  • Add-On Sales/Upselling


Lesson 7: The Law and Selling

  • Ethics and Selling
  • Ethics in Sales
  • Guidelines for Ethical Marketing and Selling


Lesson 8: Gaining and Keeping Customers

  • Customer Satisfaction
  • Promotions
  • Measuring Success



All businesses are faced with competition. Getting leads (connections with potential customers) is the first step to beating the competition; but without an effective approach to selling, those leads can be wasted.

  •  Supermarkets often sell goods that a small retailer may sell
  •  Large hardware stores often sell goods from different industries e.g. the sale of plants and garden supplies competes with garden centres and nurseries
  •  There are other businesses offering the same goods or services
  •  Some goods may be available through local markets
  •  Fairs and trade shows may take away trade
  •  Some wholesalers may sell to the public at low prices 
  •  There may be a range of other business that attracts the leisure dollar

What then can set a business apart from its competition?

  • Provide an ‘experience’ e.g. stunning displays, workshops for customers, café
  • Demonstrate strong product knowledge
  • Be pleasant and enthusiastic when engaging with customers
  • Know how to sell and use that knowledge

Not all bricks and mortar retail businesses have to provide a café or the broader ‘experience’ but beautiful, eye catching displays, quality goods and most importantly great sales staff are common to all retail outlets in assuring a brisk trade and a successful business. 

Not everyone knows instinctively ‘how to sell’ but most people, given drive and a passion for the product, can learn how to be a better sales person.

This course focusses on customer service and turning retail staff into great sales assistants. 

Enrol Now!

Fee Information (SG)
Prices in Australian Dollars

PlanAust. PriceOverseas Price
A 1 x $209.00  1 x $190.00

Note: Australian prices include GST. 

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Courses can be started anytime
from anywhere in the world!

All orders processed in Australian dollars.