Learn to Make Your Goods and Services Better
To succeed in business you need more than just a product or service to sell.
Some people succeed through luck, but more will always succeed because they have developed their product to be better and more appealing than their competition.
This course has nine lessons as follows:
1. NATURE AND SCOPE OF PRODUCT DEVELOPMENT
What type of product is it?
Who is your customer?
The development process
Research and development
Prototypes and testing
Importance of customer in product design
What research should be done
2. VIABILITY ASSESSMENT
Product concept analysis
Supply and demand
Case Study - Developing a drinks menu
3. DEFINING THE PRODUCT AND THE PRODUCTION PROCESS
Production and plant equipment
Sourcing raw materials and components
Getting others involved in product planning
Product planning for lone wolves
Focussing on suppliers when developing products
Case study - Disability Aids
4. PRODUCT LEARNABILITY
Learnability for the right audience
Children and learnability
Review what you have been learning
Cost of development
Cost of packaging design
Cost of certifications
Cost of manufacture
6. PRESENTATION AND PACKAGING
Spending time on packaging design
Understanding your customer
7. TESTING THE PRODUCT
Process of testing
Ongoing market research
Role of competitor analysis
Case study: a hospitality business
8. PRODUCT LIFECYCLE
Development and introduction
9. FUTURE PLANNING AND OTHER CONSIDERATIONS
Predictive product development
Considerations on product marketing
Search engine optimisation
Direct marketing via email
Advantages and disadvantages of being first to market
Protecting your product
Case study - a gift shop
Course Duration - 20 hours of self paced study
Certificate of Completion awarded on successfully passing a final online assessment
Learn to develop products better.
Don't depend on just luck for business success. Success improves when products are developed properly to be better and more appealing than the competition.
Know how to evaluate and improve products and services, test a prototype, make improvements, and make better financial, marketing and management decisions.