Strategic Management BBS207

Learn Strategic Management to more effectively manage:

  • Businesses and organisations
  • People, places, things, events
  • Finance, resources, and more

Course Content

This course has nine lessons:

1. Nature and Scope of Strategic Management

  • What is the Difference between Strategy & Strategic Management?
  • The Importance Of Strategic Planning
  • Mintzberg’s Five P’s
  • How can you Use Mintzberg’s Approach?
  • What Strategies Are There?
  • Views of Strategy
  • Levels of Decisions 
  • Strategic (Corporate) Level Decisions
  • Tactical (Business) Level Decisions
  • Operational (Functional) Level Decisions
  • Where Do You Start?
  • Analysis of your external environment and resource capabilities. 
  • Identify your mission statement. 
  • Identify a vision for the future. 
  • What are your core values and guiding principles? 
  • What are your long term goals and SMART objectives?  
  • An action plan with timelines. 
  • Develop a communication plan. 
  • Develop and implementation and monitoring plan. 

2. The External Environment

  • Introduction
  • Why Analyse the External Environment? 
  • Tools of Analysis – Macro Environment
  • Pestle Analysis
  • Political
  • Economic
  • Socio-Cultural
  • Technological
  • Legal
  • Environmental
  • Porter’s Five Forces
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat Of Potential New Entrants
  • Threat Of Substitutes
  • Extent Of Competitive Rivalry
  • Competitors Review
  • Competitor Profiling 
  • Tools of Analysis – Micro Environment
  • SWOT Analysis

3. The Internal Environment

  • Purpose of Analysing the Internal Environment
  • Internal Analysis Tools
  • VRIO
  • McKinsey 7S Framework
  • Using and Applying McKinsey’s Model
  • Value Chain
  • Portfolio Analysis
  • Competitive Advantage 

4. Strategic Management of Human Resources

  • Human Resources
  • Staff and Strategic Planning
  • What is an HR Audit?
  • Components of an HR audit 
  • Organisational Structure & Strategy
  • Hierarchal 
  • Functional 
  • Horizontal (also known as Flat) 
  • Divisional
  • Matrix
  • Team Based
  • Network
  • Process
  • Succession Planning
  • Organisational Culture
  • Adhocracy
  • Clan
  • Hierarchy
  • Market

5. Developing a Strategic Plan

  • Business Level Versus Corporate Level Strategy
  • Developing a Strategy
  • What Focus are you Wanting to Achieve? 
  • Strategy Mapping
  • Finances
  • Customers
  • Processes
  • Learning/Growth
  • Choosing the Right Strategy
  • Consistency
  • Suitability
  • Validity
  • Feasibility
  • Business Risk
  • Attractiveness to Stakeholders
  • Strategic Plan Document
  • Foundation
  • Competitive Advantages
  • Vision
  • Strategic Objectives and Organisational Goals
  • Key Performance Indicators
  • Resource Implications
  • Implementation
  • Strategy Timeline
  • Evaluation before implementation

6. Some Initial Checks

  • Resource Allocation
  • Who Allocates Resources?
  • Gaps In Resources
  • Balanced Scorecard & Strategy Implementation
  • The four perspectives
  • Implementing the BSC
  • Communicating the Implementation
  • Evaluation
  • Who Evaluates?
  • What Are You Evaluating?
  • What Happens After Evaluation?
  • Strategy Monitoring & Control
  • Creating A Control System
  • Types of Control

7. Green Strategy and Sustainability

  • Sustainability
  • What is a Green Strategy?
  • What do Companies Need to Consider? 
  • Creating a more Sustainable Business Strategy
  • Assess the problem and define the objectives
  • What is the organisation’s mission?
  • Identify the available options
  • Implementation
  • Sustainability and Strategy - Areas for Concern
  • Management Buy-In
  • Stakeholder Engagement
  • Goal Type
  • Poor Monitoring
  • Lack Of Investment
  • Not Aligning Strategies
  • Loss Of Innovation
  • Missed Cost Savings
  • Negative Perception

8. Managing Strategic Change

  • What is Strategic Change?
  • Why do we need Strategic Change?
  • Maslow’s Hierarchy of Needs and Change
  • Impacts of Strategic Change
  • What Causes the Need for Strategic Change?
  • Approaches To Managing Strategic Change – Emergent and Prescriptive Tools
  • Developing A Strategic Change Plan
  • Sustainable Change
  • Pillars of Sustainable Change
  • Leadership
  • Strategy
  • Culture
  • Structure
  • Systems
  • A Model for Sustainable Change
  • The Prerequisite Approach
  • Building Awareness
  • Levels Of Motivation and Desire 
  • Assess Abilities 
  • Creating Opportunities 
  • Feedback

9. Leading Strategic Change

  • Leading Strategic Change
  • What is Strategic Leadership?
  • Leadership and Management
  • Leadership Styles
  • Situational Leadership Theory
  • Life Cycle of Leadership
  • Contingency Theories
  • Fielder
  • Style Theories
  • The Blake and Mouton Managerial Grid
  • Informal Leadership
  • Inspirational Theories
  • Path Goal Theory
  • Instrumental Theories
  • Four Framework Leadership Model
  • Limitations of Leadership Theories
  • Leading Strategic Planning and Change
  • Tools

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Fee Information (S2)
Prices in Australian Dollars

PlanAust. PriceOverseas Price
A 1 x $726.00  1 x $660.00
B 2 x $396.00  2 x $360.00

Note: Australian prices include GST. 
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