HOW TO UNDERSTAND SALES AND MARKETING
Every modern business relies on constant revenue to survive, yet an average approach to promotion will only deliver uninspiring results. Without a deep understanding of consumer psychology, strategic planning, and modern campaign design, it is incredibly easy for great products to get completely lost in a crowded digital marketplace.
This Advanced Certificate in Sales and Marketing online course builds active, hands-on site awareness instead of just memorising facts. Working under real-world pressure, you will learn how to recognise profitable market trends, plan social media strategies, and manage dedicated teams to hit tight deadlines and boost overall revenue.
Do this course and learn to sell dreams rather than just products and services.
COURSE CONTENT
Fifteen modules need to be completed. Each module involves 100 hours of study.
You are required to complete six core modules and three elective modules.
Core Modules
- Marketing Foundations
- Business Studies
- Advertising and Promotions
- Sales Skills
- Sales Management
- Marketing Systems
Elective Modules (choose three)
- Bookkeeping Foundations
- Marketing Psychology
- Project Management
- Statistics
- Industry Project I
- Business Studies
- E commerce
- Research Project I
- Motivation
- Industrial Psychology
- Leadership
- Event Management
- Graphic Design
- Photoshop (Beginner to Medium Level)
- Business Planning
- Professional Practice For Consultants
- Publishing I
- Industry Project II
WHAT DOES A MARKETING PROFESSIONAL DO?
The type of work involved will vary depending on the job, size of the organisation and size of the team you work with.
Marketing managers may be involved in some or all of the following tasks as part of the job:
- Planning marketing campaigns
- Managing budgets
- Making sure budgets are kept to
- Analysing market trends
- Designing strategies for marketing on social media.
- Attending trade shows and conferences
- Sales meetings
- Market research
- Direct selling
- Identifying target markets
- Designing marketing to appeal to particular markets
- Developing marketing strategies
- Arranging brochure, poster and marketing materials to be printed and produced
- Making sure deadlines are met
- Monitoring the effectiveness of marketing campaigns and strategies
- Managing a team of marketing staff
Marketing professionals need to be creative, proactive and well organised. If they are, their chances of career success are greatly enhanced.
Marketing management offers you the opportunity to work in a fast based, creative and interesting job, where you can see the results of your work.
There are many opportunities in marketing as businesses, charities, governments, and most organisations use marketing staff to publicise their products and services. Even if they are not trying to sell something, they will be trying to let the public know. For example, a charity may try to encourage donations by using marketing.
With the internet, there are more and more marketing opportunities, besides posters, TV adverts and newspaper and magazine adverts, there are also almost limitless opportunities for marketing online and on social media.
