Media Business Practices (Publishing III) BWR303

Develop Skills for More Success in the Business of Publishing

  • Electronic, Print or Broadcast Media
  • Understand Risk and Opportunity Better
  • Develop Awareness and Contacts within Industry
  • Be Guided by Professionals who have Decades of Experience in Publishing

Lesson Structure

There are 8 lessons in this course:

  1. The Publishing Process
    • The launch meeting
    • Copy editing
    • Co-authored volumes
    • Edited volumes
    • Design and cover
    • Proof review
    • Special for edited volumes
    • Front matter
    • Index
    • Printing and binding
    • Printing process
  2. Law and the Media
    • Copyright
    • Defamation
    • Blasphemy
    • Seditious libel
    • Criminal libel
    • Contract law
    • Right to privacy
    • Reporting restrictions
    • Law and the internet
    • Publishing on the web
    • How material is published online
  3. Ethics and Morality
    • Code of conduct
    • Maintaining impartiality and accuracy
    • International federation of journalists
    • Interpreting a code of conduct
    • Censorship in wartime
    • Manipulation of digital images
  4. Production Systems I -from writing to printing
    • Production processes in publishing
    • Terminology
    • Types of editing: baseline editing, medium copy editing, heavy copy editing
    • Developmental editing
    • Production editing
    • Information Design architecture
  5. Production Systems II
    • Producing a newsletter
    • Mapping the process (step by step)
    • Printing -digital printers, offset printers, photocopying, etc
    • Binding
    • Publishing an ezine
    • Web site optimisation
    • Search Engine Optimisation (SEO)
    • Web analytics
    • Publishing a novel
    • Management structures in the publishing industry
    • Production meetings
    • Work roles in the Publishing industry
    • What does an editor do
  6. Layout for Print Media
    • The graphic designer
    • Layout and design
    • Page layout
    • Desk top publishing
    • Software options (eg. QuarkXpress, Adobe in design, Adobe page maker)
    • Image drawing or Illustration
    • Image manipulation
  7. Media AdvertisingAdvertising in the media
    • Positioning, size and colour of advertising
    • Copy writing for advertisements
    • The purpose of advertising
    • Analysis of advertising copy
    • Summary skills
  8. Marketing and Distribution Systems - Print and Electronic Media
    • Magazine articles
    • Marketing a publication
    • Promotion and the launch
    • Distribution
    • The physical distribution
    • Distributing free free publications
    • Subscription selling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Course Duration:  100 hours

 

AIMS

  • Understand the important considerations that affect the decision of what to publish.
  • Prepare a plan for developing and producing a new publication.
  • Manage financial requirements for the production of a new publication.
  • Develop procedures for management of staff and other resources in a publishing business, small or large.
  • Demonstrate insight into the different types of potential risks in a publishing business, including legal, financial and health risks.
  • Develop an improved capacity to work effectively with authors
  • Develop procedures for the management of production, and distribution of a publication.

 

WHAT YOU MAY DO IN THIS COURSE

Some of the activities you will be required to do in this course are:

  • Research the kinds and styles of works produced by three different book publishers;
  • List market research strategies that a publisher might use to decide which proposal to develop;
  • Research the percentage of publication given to advertising and graphics in three e-zines or books;
  • List the information that a publisher might want to research before either (i) commissioning a new children’s book (choose the topic), or (ii) starting up a new magazine aimed at 8-12 year old children
  • Investigate the costs involved in cash and/or in resources in producing a particular publication
  • Write up a budget for the publishing of one issue of a local newsletter in two colours
  • Identify factors that contribute the very different retail prices of books and magazines
  • Prepare a draft business plan for a publishing business of your choice.
  • Investigate insurance policies that would be relevant to the publishing industry
  • Define publishers’ responsibility in regards to copyright
  • Explain how a publisher would find a freelance writer and the process for contracting them
  • Briefly explain the importance of a photo library.
  • Track the process of a best seller and collect information on the marketing/advertising/selling process
  • Write different procedures which would be relevant to management of the production and distribution of a new e-zine, new magazine or new industry newsletter.
   

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Fee Information (S3)
Prices in Australian Dollars

PlanAust. PriceOverseas Price
A 1 x $869.00  1 x $790.00
B 2 x $473.00  2 x $430.00

Note: Australian prices include GST. 
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