Learn to Market Agricultural Products or Services

Master the art of modern farming. As climate and market volatility redefine agricultural success, this course provides the tools to move from reactive to proactive management.

Learn to assess risks in real-time, leverage innovation, and maximize profitability in a rapidly changing landscape. 

Course Duration: 100 hours

Course Structure

This course contains 8 lessons:

1. Agricultural Marketing Concepts
   • Marketing
   • Goods and Services
   • The Marketing Concept
   • >Managing the Marketing Process
   • The Role of Marketing
   • Approaches to Marketing
   • The Goals of Marketing
   • Organising, analysing, selecting target markets
   • Developing the Marketing Mix
   • Managing the Market Effort
2. Farm Marketing Objectives and Strategies
• Supply and Demand
• Developing the Farm Marketing Plan
• Organising the Planning process
• Reviewing the Business's Situation
• Establishing Marketing Objectives
• Developing Strategies
• Market Penetration
• Price Advantages
3. Target Marketing
   • Preliminary Research
   • Target Markets in Agriculture
   • Defining the Target
   • Resources
   • Analysing Market Opportunities
   • External Influences
   • General Economic Conditions
   • Government Policy and Regulations
   • Overseas influences
   • Demographic Patterns
   • Technological Change
   • Customer Values and Attitudes
   • Alternative Marketing Methods
   • Internal Influences
   • Selecting Target Markets
   • Market Segmentation
4. Handling Produce
• Developing the Marketing Mix
• The "Product" element of the Marketing Mix
• Logos, packaging, positioning and image etc
• The "Price" Element of the Marketing Mix
• Pricing objectives and methods
• The "Promotion" element of the marketing Mix
• Publicity and Public Relations
• Advertising, sales and personal selling
• The "Place" element of the Marketing Mix
• Market coverage
• Determining Emphasis with the Marketing Mix
• Impact of Product Life-cycle
5. Customer Relations
• Customer Care Policy
• Levels of Involvement
• Effective Communication
• Becoming an effective communicator
• Dealing with complaints
• Self evaluation
• Maximising customer service
6. Market Research
• The Importance Of Market Research
• What to Research?
• The Research process
• Analysing Costs and Benefits
7. Promotions
• Promoting Product
• Creating customer awareness
• Promotional Campaign Strategy
• The Promotional Message
• Promotional Material
• Making Promotions Cost Effective
• Channels of Communication
• Publicity Marketing
• Advertising
• Structuring an Advertisement or Promotion
8. Managing Marketing
• Market Retention
• Balancing Strategy
• Market Development
• Market Growth
• Managing the Marketing Plan
• Sales and the Market

WHY CHOOSE US?

Reputation: well-known and respected.

Industry focus: courses designed to suit industry needs and expectations.

Different focus: develop problem solving skills that make you stand out from others.

Hands-on: develop practical as well as theoretical skills.

Lots of help: dedicated and knowledgeable tutors.

Efficient: prompt responses to your questions.

A long track record: established in 1979 with a solid history.

Up to date: courses under constant review.

Resources:  huge wealth of constantly developing intellectual property.

Value: courses compare very favourably on a cost per study hour basis.

Student amenities: online student room, bookshop, ebooks.

Enrol Today

Ready to get started? Click on the orange enrol now button.

Have questions? Click here to email our course counsellors.