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Start A Business, Buy a Business or Improve an Existing Business
Course Structure and Content
The course consists of 6 modules:
- Starting a Small Business
- Office practices
- Bookkeeping 1
- Marketing Psychology
plus two other modules chosen from:
- E commerce
- Project management
- Entrepeneurship
- Supervision
- Advertising and Promotions
- Sales Management
Core Module Descriptions
Starting a Small Business
This course takes you step by step through all the process of starting up a business to maximise your chances of success. You learn how to start your own business, or you can choose to review the running of an established business. Your tutor will guide you through several stages which assess, analyze and improve operations in this "real life situation"
Office Practices
This module will familiarize you with the nature and scope of equipment and procedures used in most modern offices, laying a solid foundation for improving your performance in any capacity - from office manager to trainee administration assistant.
Bookkeeping 1
Alone this module is sufficient training to be able to do the books for any small enterprise.
This is a basic bookkeeping course, suitable for either the beginner, or people with very sound, but basic knowledge. (ie. It doesn't turn you into an accountant!) It does provide a very sound foundation, and does cover more than what is often covered in introductory courses at other colleges. The course consists of 13 lessons, and focus is mainly on small business, in particular service firms. ACS is an "Accredited Training Centre" with the Institute of Certified Bookkeepers. Students completing this course are eligible to join this institute. See www.icb.org.au for more information about this institute.
Marketing Psychology
This module helps you understand the customer or client; and what makes them buy or not buy. It covers the following:
- People as Consumers
Understanding the types of psychological “rewards” gained by a person through buying. Distinguishing between consumers, customers and buyers?
- Market Segmentation
Understanding market segments and applying the concept of target marketing.
- Internal Influences –Perception & Personality
Consumer self image, difference threshold, trait theory of personality, etc.
- Internal Influences –Motivation and Awareness
Customer satisfaction, the way complaints are dealt with, stimulus generalisation and stimulus discrimination, etc
- Social Influences
Family Influences, Social groups, Developmental Influences, Peer Group Influences (Work and Leisure), Social Class and Culture
- Consumerism
Deceptive advertising, sensitivity to consumer needs, variation between perception and reality.
- Communication and Persuasion
Message Evaluation, Selection & Execution
- Deciding to Buy
Why people shop, or do not shop; surveying the market place.
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